Ben Glass //
Founder, GLM and BenGlassLaw
Charley Mann //
President and Lead Coach, GLM
Dallas Seavey //
5-time Iditarod Sled Dog Racing Champion
Michael Canic //
Author of Ruthless Consistency
Andy Stickel //
Social Firestarter
Vance Morris //
Deliver Service Now Institute
Tom Foster //
Foster Web Marketing
Tifiny Swedensky //
Marketing Coach, GLM
Joe Mann //
Finance and HR, GLM and BenGlassLaw
Liel Levy //
Author and Co-Founder, Nanato Media
Chad Henkel //
Marketing Director, Nifty Law
Alex Hambrick //
Vice President, Ngage Legal
TBA //
Stay Tuned...
TBA //
Stay Tuned...
Your Ultimate Personal and Business Development Formula:
Intention. Innovation. Intensity.™
How to live a life of abundance, opportunity, and prosperity as a law firm owner (even in highly competitive markets)....
Step #1: INTENTIONS
The hardest job of a law firm owner is deciding what the future is supposed to hold for you. It's easy to get caught up in the vision others have for you... What's the real future you want? Not the one you're compromising for, but the real vision you have - the actual life you want to lead.
Learn from actual law firm owners who left behind the "wouldn't it be nice if" world and created an Intentional Outcome. Through their practical examples and GLM's best-in-class law firm development tools, you will set your Ideal Intentions and create a real path to your best life!
Step #2: INNOVATION
Don't you dare reinvent the wheel! We have systems cultivated through thousands or even tens of thousands of hours of usage and implementation. Steal straight from my law firm!
There are plenty of places eager to sell you the "cutting edge." Another name for those strategies are usually "untested and unproven but we do have one random success story for you." But that kind of honesty doesn't sell as well, does it?
As my friend Brian Kurtz says, "Stop inventing and start INNOVATING."
Instead of asking what is the latest and greatest, shouldn't you ask, "What has brought you consistent (and considerable) revenue and growth for at least three years in a row?"
If you had just five proven long-term growth opportunities, your wealth and happiness would grow exponentially!
How about 20+ systems from which to pick and choose to solve the problems of your practice?
Be in the ONE PLACE where innovation of proven strategies is valued more than shiny objects. It may not sound as fun today, but when you see the effect on your firm's growth, you'll be doing backflips!
Step #3: INTENSITY
We believe in the work-life balance... I have nine kids after all (with most of them launched successfully into the world), and I saw myself as responsible just as much for their emotional health as the financial health of the family.
Here's the real secret to achieving and growing both: when you're working on your business, work on your business; and when you're with your family, be totally with your family.
Put the same level of effort into both.
Don't be half in one and half in the other at the same time.
Learn to apply yourself intensely to the objective at hand, forgoing all other distractions. When I'm busy preparing for a client's trial, that receives my exclusive focus. Everything else is blocked out. The same goes for working on my law firm's marketing. In those hours, that's all I'm thinking about.
And when I'm with my family, the distractions go away. I am WITH THEM.
Would that kind of Intense Focus make life better? It radically changed my life when I learned to create structure for the intensity to come through.
Most Law Firm Owners Display Intention or Innovation or Intensity – You Will Achieve All Three Together and Hit Stratospheric Goals!
Achievement on a scale great than you are currently experiencing is built around these three principles:
1. Set your INTENTION.
2. Create or find your INNOVATION to achieve the goal.
3. Act upon those innovations with INTENSITY.
#1
Your goals are YOURS. Enough with letting others telling you to 10X or 2X or whatever multiplier for your business. You need to figure out what your perfect life looks like and scheme to get there.
Every attendee of the Summit will get our INTENTION-SETTING JOURNAL to put your perfect outcome in writing. Your plan will stop being "wouldn't it be nice if" and will suddenly appear as solid as the foundation of your home. It will live in the present instead of a wistful future - this is how the true movers of the world think. Surround yourself with this energy at the Summit!
#2
Your law firm's growth isn't built on invention. It lives through the innovations - by taking what you know works (through case studies, statistics, experience) and applying it to your firm's unique needs.
When you choose to look at models of success and diligently duplicate them, you will remove the endless trial and error keeping you on a plateau.
As part of the Summit, you will receive THE 2021 INNOVATOR'S HANDBOOK. This compendium of practical resources, mental models, and tools will be your go-to reference guide for years to come! Whenever you find yourself searching for a solution, just open this up. Inspiration and innovation will come to you immediately!
#3
Managing your energy as a law firm owner is no easy task. From the work you do for the clients to training team members to building business relationships and everything else in between, a great deal is asked of you.
Through simple changes to your self-management system, we can unlock HUGE productivity gains in your life.
You will suddenly have time to apply yourself INTENSELY to the work you do.
For example, by preventing access to your email for several hours at a time, you will instantly produce higher-level work more frequently. And that's just 1 in 100 examples of ways to enable yourself to live, act, and behave with INTENSITY.
To keep our Summit attendees motivated long after the event is over, we supply you with INTENSITY FUEL for 90 days to push you to your goals faster (and without the normal crash back to normal routines that happens after other events when you've been home for a week).
As the LEADER, you take charge of all three fronts and set the standard...
This is what you signed up for when you opened the doors to your law firm. Whether you’re doing $400,000 or $4,000,000 per year or more in revenue, this is your #1 priority! You stand at the front, setting the direction, developing the most valuable strategies, and creating the energy required to inspire everyone to achieve the outcome together.
Prosperity is Achieved Faster When You Bring Intention, Innovation, and Intensity Together
This immense job of leading the way for your firm sounds overwhelming. And there are times when every firm owner wants to throw the whole thing out!
Even worse, you are a unique type of person. It’s not “normal” to start a business. It’s not “normal” to take this kind of risk. And it’s not “normal” to bear such responsibility.
But normal is BORING, and we only have this one life to live!
In shirking the normal path, you have opened up a world of opportunities for yourself.
This is the double-edged sword of the entrepreneur, and the first problem you must solve.
With so many options, you may find yourself pulled in so many directions.
Even after deciding on one path, you are beckoned soon after by another, promising you an even more pleasant and prosperous ending. Without setting your INTENTION, you will experience a never-ending cycle of indecision. How can you possibly make forward-moving decisions without knowing which direction is actually forward toward the end goal?
Once you know your intention, the path to get there can be built in reverse – you create your INNOVATIONS to get there. You see all the options with clarity, and you will naturally come up with clever solutions to your problem. Why does it work this way? It’s simply because you know what you want for your outcome. Instead of just experimenting and seeing what the outcome might be, you follow a plan to guarantee a specific outcome.
And then the final ingredient is INTENSITY. This is speed in action. It requires mental energy and engagement from you – being “on” in a way few others ever are. You can achieve what some call a flow state, but it is really the combination of knowing the destination and the plan that allows for intensity. If you watch a master crafter at his or her work, you will see a person executing with intensity. He or she doesn’t need to think about the individual steps, because they are so deeply ingrained in the crafter’s mind and the final outcome is already realized in the imagination.
General Admission Tickets
- Intention-Setting Journal to build your launch plans
- Free edition of the Innovator's Handbook
- Attendee-Only Gift
- FREE ACCESS to the 3I Follow-Up Event (Scheduled for December 1st)
- Discounted Guest Tickets
- Special Rates for Hotel Rooms
- Cocktail-hour networking session
- Speaker meet and greets
HERO/ICON Member Tickets
- Intention-Setting Journal to build your launch plans
- Free edition of the Innovator's Handbook
- Exclusive Members-Only Gift at check-in
- Guaranteed access to presenter materials (as available)
- After-Event Care Package
- FREE ACCESS to the 3I Follow-Up Event (Scheduled for December 1st)
- Discounted Guest Tickets
- Member Rates for Hotel Rooms
- Cocktail-hour networking session
- Speaker meet and greets
Challenge Yourself to Achieve Greatness by Being with and Learning from Other Top Performers
Want the same old results?
Stick to being around the other local lawyers who spend more time griping than building.
Want to perform at an elite level?
Displace yourself and go to where other top law firm owners are.
One of the toughest challenges of owning a law firm is feeling alone. There are only so many other firm owners. And of those, only so many will pursue greatness. You need to seek out spaces where you can be among the other firm owners pushing for wealth, health, and happiness. Don't get stuck trying to go it alone...
Even the most stalwart and independent law firm owners need a place to go where people “get you.”
It can be lonely at the top.
Most lawyers don’t understand the real pressure of what you do... paying salaries, tough decisions, building the practice, etc.
After 2020, it’s understandable if you feel like your perspective is shaken.
What seemed possible before feels farther and farther away. But that’s just a feeling created by all the negativity poured into our world by the commonplace doubters and naysayers. The truth is that opportunities are abound for the real entrepreneurs like you.
When your passion for your practice is combined with industry-leading strategies, plans, and processes, the possibilities become UNLIMITED!
I want to give you my most powerful strategies.
I want you to actually them to use.
And I want to combine these ideas with other incredible business development, marketing, management, and mindset growth strategies from best-in-class speakers – both inside and outside our industry.
The 2021 Heroes and Icons Summit from Great Legal Marketing will DELIVER everything you need to set your Intention, identify your most-needed Innovations, and get you to move with massive Intensity.
There Has NEVER Been a Better Time to Be a Law Firm Owner
Let’s not beat around the bush. 2020 wasn’t easy. However, for law firm owners who acted proactively, the losses were mitigated.
Better yet, law firms are well-positioned to exponentially outperform your previous best and actually hit YOUR BEST YEARS EVER.
The market forces are in your favor... if you can just take a few critical steps to capitalize on the biggest opportunity in 15 years you’ve seen to control more of your market.
STRENGTHEN LEADERSHIP
Make improvements to both the internal and external structure of leadership for your firm. This serves to increase internal productivity (especially through decision-making processes) and external authority (improving your market position substantially).
BUILD MORE DOORS AND PIPELINES
Your prospective clients search for your information in a wide variety of ways. There has never been a more diverse set of informational resources. You can quickly increase the intake of new clients by innovating the different ways someone can find you and first engage your firm.
HIRE SMARTER AND FASTER
The current talent pool is deeper than ever before, not just because of layoffs but because many people are looking to transition from their current workplace. Your greatest advantage is the acquisition of the highest-quality people available. You need to balance being smart about hiring and being aggressive about it.
These developments, when done simultaneously, are the keys to capturing large parts of your marketplace. (This is your bright and shiny silver lining from 2020: many law firms cycled down a gear – or three – on their marketing and lost ground. You can now take this newly available ground, but it won’t be available forever! Act with INTENSITY!)
Feel a little overwhelmed at the prospect of doing all of that the right way while simultaneously being a lawyer?
The greatest wisdom you can have as an entrepreneur is acknowledging that you don’t have to do all of this alone. You can surround yourself with incredible ideas, people, and energy to drive you forward like a charging bull on a mission...
2021 Heroes & Icons Summit Speakers
Dallas Seavey
5-Time Iditarod Sled Dog Race Champion
Michael Canic
President | Making Strategy Happen
Ben Glass
Founder & CEO | BenGlassLaw and Great Legal Marketing
Charley Mann
President and Lead Coach | Great Legal Marketing
Vance Morris
Founder | Deliver Service Now
Andy Stickel
Founder | Social Firestarter
Joe Mann
CFO | BenGlassLaw and Great Legal Marketing
Tifiny Swedensky
Marketing Director | Great Legal Marketing
Tom Foster
Founder & CEO | Foster Web Marketing
Liel Levy
Author and Co-Founder | Nanato Media
Chad Henkel
Marketing Director | Nifty Law
Alex Hambrick
Vice President | Ngage Legal
To Be Announced...
Top Experts, Advisors, Mentors, and Coaches
Ben Glass
In the past five years, I’ve quadrupled my revenue in a niche practice area, hired a slew of employees growing my team from six people to over 20, wrote two books (working on a third), and launched three new Master Mind groups for attorneys and small business owners. I’m a practicing lawyer, mentor to thousands of attorneys, life coach, soccer referee, dad-to-nine, and a business owner.
It may seem like a lot for one person, but I don’t get my hands dirty with every little task. Though I play an active role in my family, my two businesses, and my hobbies, I’m working less than I ever have before. That’s because I’ve transitioned to the CEO/Visionary, and I’m in a position to dream big and let my team handle the details.
How I got here is, to the curious, a topic of interest. It wasn’t overnight – some falsely presume the opposite. I want to show you what it really takes to elevate yourself out of the daily labor and into the Law Firm Leader you are meant to be. It isn’t about wishing your way to success or just grinding along. Like most things in life, it’s not that simple. In fact, it is the intelligently crafted plan combining both that makes all the difference.
At the Summit, I will show you the methods I used to build a world-class law firm that frees me up financially and with my time. What I love doing is teaching and leading, but your dreams may be to “run a practice from the beach” or to live in a foreign country nine months out of the year while your practice runs itself. Whatever gets you excited and makes you happy, I will show you a path to get there through smart marketing, leadership, and practice-growth tactics.
Dallas Seavey
Dallas is an American dog musher who won the Iditarod four times in 2012, 2014, 2015, and 2016. He’s a fierce competitor in the field, setting the all-time Iditarod record twice. The first time he set a record-breaking time, he broke the previous record by more than five hours.
Dallas returned to competition in 2021 and was the official WINNER OF THE 2021 IDITAROD SLED DOG RACE. At this year’s Summit, Dallas is sharing his insights into being a high-performer even under the most stressful conditions. He pushes himself and his team to their outermost limits across 900+ miles of Alaskan wilderness in winter... so we are 100% confident there is a lot to learn from this master of his craft!
Not only is Dallas the youngest world champion in long distance racing, he is also a business owner, a kennel master, and an international competitive dog musher. On the stage he will talk about team-building, leadership, and the competitive spirt.
Dallas is a one-of-a-kind speaker with a unique experience in one of the oldest competitive events in North America – learn from a 5-time CHAMPION!
Charley Mann
I’ve often considered Charley my “secret weapon” when it comes to all things practice development. While there are dozens of well-informed, smart people in my life, Charley has been with me and my practice for well over ten years and knows the inner workings of both my companies better than anyone else could.
Currently, Charley closely coaches dozens of law firms as private clients and through our two mastermind programs, in addition to the hundreds of other members and thousands of fans and followers of Great Legal Marketing.
His one-on-one experience working with these attorneys (and in my firm) gives him a unique “insider-outsider” perspective on a growing law firm. He’s seen what creates success at the fastest-growing law firms in the country and can clearly articulate the “how” and the “why” behind the success.
Each year at the Summit, Charley delivers an incredible mix of big-picture strategies and actionable ideas that WORK. Unlike many other coaches and consultants, Charley has first-hand experience creating this growth (instead of just watching it happen) and knows the ins-and-outs of how to make it happen. His guidance is something our members value as much as I do, and you will get to experience that at the 2021 Great Legal Marketing Summit
Michael Canic
Michael is a PhD in the Psychology of Human Performance, national championship winning coach, corporate leader and author, a book all about how to successfully create real organizational change. His skills as a leader and coach have led him to develop a comprehensive model for success that you can read about in his wildly popular (and hard-hitting) book, Ruthless Consistency. Philosophically, Michael’s approach is a PERFECT FIT. In a world where everyone has a “hack or simple tip,” Michael preaches the value of consistency across the board. It’s not one thing that drives your success. You must be dedicated to improvement on many fronts.
Michael’s book and coaching focuses on what actually brings success. As a speaker, he wants to make his audience uncomfortable by putting them face-to-face with what they haven’t done and know they MUST do. As a GLM Summit keynote, you will walk away from his presentation inspired and equipped to deal with the challenges you must face to create radical improvement in your practice.
Andrew Stickel
Andrew is the model for a self-made, internet age entrepreneur. He started his first business at the tender age of 19, a concert promotions company, and continued to learn and grow as a digital marketer.
In the last thirteen years, Andrew has amassed incredible experience in all things digital marketing, making him a jack-of-all-trades in the online marketing world. In 2021, he launched Social Firestarter, a new-age marketing firm that helps companies define or redefine their brand, personality, and image using social media. His focus is on helping businesses transform “followers” to clients and referral sources.
Andrew’s fresh perspective and deep experience in social media has allowed him grow his own following so he can share his experience with the wider business world.
Tom Foster
Tom and his team at Foster Web Marketing have long been a part of the Great Legal Marketing universe. He is a veteran speaker at our events and his focus is making attorney websites that 1) attract prospect and 2) convert those prospects into clients.
Those who’ve heard Tom speak at our events before knows that he delivers a wealth of information about digital marketing. His perspective on digital marketing is current, and sometimes trendy, but it is always mixed with a healthy does of common sense. Tom is also extremely approachable, often hanging around the event space long after the days speakers our done to educate our attendees on what he knows!
Tifiny Swedensky
If you want to know how my law firm competes in one of the toughest markets in the country for law firm online advertising, you’ll need to talk with Tifiny. She was the powerhouse behind our online lead generation.
Tifiny does an amazing job bridging the gap between the Big Thinking that you need to put into your digital marketing and the In-the-Trenches Implementation info. You will instantly understand why she was such a valuable resource for my law firm and is now one of the most-trusted marketing voices for our members.
You will get the most up-to-date look at best practices for overall lead generation for your law firm. She isn’t just going to dump a bunch of “SEO hacks” on you. (That’s what most other conferences do, sadly. Those always sound good, but they are often not of real substance.) Her session will focus on the comprehensive plan for gathering more leads and client online. Expect to walk away with extreme clarity and structure for your next digital marketing moves!
Vance Morris
Want to provide a world-class client experience?
There's no better provider of "experience" than Disney. And now, you can hear from not just a Disney expert but someone who actually helped launch new parts of Disney World.
Vance Morris took his experience working at Disney and applied it to his own service business. The results? He charges premium prices in a commodity market and has life-long customers.
After this presentation, you'll probably want to rush out of the room and make immediate changes to the experience provided to your prospects. The good news is just applying two or three of Vance's ideas will increase your new sign-ups!
The strategies you get from Vance will instantly improve your relationships with current and prospective clients. Through your improved client experience, you will get more referrals and create the kind of local law firm evangelists every practice owner wants!
You’ll hear from all these speakers (plus many more!) But even better than the speakers on the stage are the attendees in the room. Which leads us to…
The Best Part of Any Great Legal Marketing Event (According to Us)… YOU, the Attendees!
We LOVE the big-thinking, risk-taking, give-before-you-take law firm owners who take part in the Summit every year. The real secret sauce to why this event works such wonders is the room is filled with incredible attorney-entrepreneurs just like you! And we make sure only those who take this success journey seriously are there. For weeks after the event, the GLM team walks around with big smiles and a positive attitude because we just spent two days with the people we work so hard for year-round.
(I know this part sounds selfish. And I’m supposed to put the focus on you. However, I’ve been to events where you can see the staff grimacing. That’s why I believe it’s important for you to know this: Our team loves this work with all its interesting challenges and opportunities!)
If you've ever wondered where the lawyer who think like you are, you're about to come home! The lawyers who attend the Summit share your mindset, understand your struggles, and are working toward similar goals as you.
There is no more powerful network than the one you build here!
You will finally meet lawyers who share your ambition. Not just financial ambition but lifestyle ambition. Lawyers who value their families and independence. They're not in it for every single dollar (though they don't turn their noses up at financial opportunity). They want to live a full life of wealth, health, and happiness.
Your fellow attendees are like our “hidden speakers,” because I guarantee you’ll learn as much from the other people in the room as you will from the speakers on the stage. PLUS, you’ll make so many connections that your calendar for the next year could be filled with lunches and phone calls with attorneys who share your vision.
It’s a relief to discover that you are not the only one who thinks, feels, and lives the practice of law the way you do. Come to the GLM Heroes and Icons Summit to discover a room full of law firm owners who will enrich your life and make for great online/offline connections!
General Admission Tickets
- Intention-Setting Journal to build your launch plans
- Free edition of the Innovator's Handbook
- Attendee-Only Gift
- FREE ACCESS to the 3I Follow-Up Event (Scheduled for December 1st)
- Discounted Guest Tickets
- Special Rates for Hotel Rooms
- Cocktail-hour networking session
- Speaker meet and greets
HERO/ICON Member Tickets
- Intention-Setting Journal to build your launch plans
- Free edition of the Innovator's Handbook
- Exclusive Members-Only Gift at check-in
- Guaranteed access to presenter materials (as available)
- After-Event Care Package
- FREE ACCESS to the 3I Follow-Up Event (Scheduled for December 1st)
- Discounted Guest Tickets
- Member Rates for Hotel Rooms
- Cocktail-hour networking session
- Speaker meet and greets
Event Dates & Venue
HEROes & ICONs Summit | October 29th-30th, 2021
High-end accomodations at the Renaissance Arlington Capital View Hotel
For 9 years Great Legal Marketing has trusted the Renaissance to provide a top-level event experience.
The Renaissance is one of the top-reviewed hotels in the Washington DC area, within walking distance of many stylish restaurants and attractions.
We reserve room-blocks for our attorney attendees, so you will be able to book your room without stress!
Contact Staff@GLMSummit.com for any questions or concerns!
Don't Miss Out on Your "Hockey Stick" Growth Opportunity!
Have you seen a business hit its "hockey stick" growth?
It's when a company goes from slow and steady movement to sudden - almost violent - upturn in its revenue. If you put it on a graph, it looks like a hockey stick.
You can create your own hockey stick in your law firm's revenue - if you're willing to take up the challenges. That's okay! Nothing good comes easy. But you can make it easier than the trial and error process I used to build my multi-million dollar law firm.
There are times when I think, "If I knew then what I know now..."
(Worth nothing that I run two seven-figure businesses, both of which have experienced more than one "hockey stick" in their growth. You can engineer the odds greatly in your favor. I'll show you how I did it more than once.)
I want to make sure you actually know now what I wish I'd known!
There is so much opportunity awaiting you...
We can make your hockey stick happen!
This year’s annual Heroes and Icons Summit from Great Legal Marketing is a transformative two-day event built around the concept of PURE PROPULSION Toward a Known Major Goal.
It is the platform... the catapult... the rocket engine constructed to move you from your status quo into the exciting, opportunity-filled future ahead of you!
This one-of-a-kind event includes:
Personal growth as a leader, including how to take the Best Ideas and turn them into Policies and Actions... bridging the gap between what you know you should do as a leader and what you actually do!
Hiring advice for the modern employer, developed specifically for law firms and your unique positional needs
HERO and ICON presentations from high-producing members of GLM (no one delivers the nuts and bolts info better than the members who are living your journey every day)
Three new SUCCESS TOOLS to take home and use from Great Legal Marketing, including a brand-new time management method to double your monthly output of high-level work
Executive Sessions for the law firm owners and Support Sessions for other team members to improve team communication, goal-setting, and personal productivity
Your road map to MASSIVE IMPLEMENTATION, featuring structured guidance on the rollout of in-house management policies, marketing campaigns, and personal development landmarks
Planning sessions to set your goals for a full year of rapid, accelerating growth
Best-in-class digital marketing strategies from the in-house GLM team and industry experts
Personal development speakers to encourage you and show you how to make the most of your mind, body, and spirit in living YOUR GREATEST LIFE
Networking session to create transformative relationships with equally motivated and giving law firm owners
Prizes and rewards for attendees, including a raffle for an exclusive consultation package from Great Legal Marketing valued at $15,000!
This Event is Perfect For...
Six-figure firm owners aiming to shatter the seven-figure ceiling
Ambitious owners who struggle with building a team underneath them to rapidly accelerate growth and want to achieve escape velocity from the dreaded time-money chain
Seven-figure firm owners who still carry big case loads and can’t find time to actually work ON the practice instead of always in it
Owners who want "too many clients" (and would love scalable marketing ideas that get bigger as the firm gets bigger)
Exhausted owners who feel like they’ve been holding the weight of the world on their shoulders while navigating the firm through the most difficult year on record
Opportunity-minded owners looking for “broken markets” in the legal marketplace ripe for someone to swoop in and gather up big buckets of new clients
Any lawyer who has to “eat what you kill” and wants to see how high-performance marketing can make your year the best ever
Firm owners who want to grow as leaders in their firms and communities
General Admission Tickets
- Intention-Setting Journal to build your launch plans
- Free edition of the Innovator's Handbook
- Attendee-Only Gift
- FREE ACCESS to the 3I Follow-Up Event (Scheduled for December 1st)
- Discounted Guest Tickets
- Special Rates for Hotel Rooms
- Cocktail-hour networking session
- Speaker meet and greets
HERO/ICON Member Tickets
- Intention-Setting Journal to build your launch plans
- Free edition of the Innovator's Handbook
- Exclusive Members-Only Gift at check-in
- Guaranteed access to presenter materials (as available)
- After-Event Care Package
- FREE ACCESS to the 3I Follow-Up Event (Scheduled for December 1st)
- Discounted Guest Tickets
- Member Rates for Hotel Rooms
- Cocktail-hour networking session
- Speaker meet and greets
Are You *gasp* Thinking of Skipping Out This Year Because You're Wondering...
“Will I learn something new at this event? I’ve pretty much heard it all.”
Have you ever wished that you could return to your earlier years knowing what you know now? It’s a common fantasy that everyone entertains from time to time. One of the reasons we dream of even going all the way back to high school (a not fun place for many people), is because we believe we could leverage our life experiences to create better outcomes for ourselves. We can hear the lessons taught in the classroom with a new understanding, and the lessons learned there will ‘stick’ in our brains a little better. The Great Legal Marketing Summit works this way.
Many of our members return year-after-year, hearing both new and “old” information.
Even when they do hear something they’ve learned before, they hear it with fresh ears and a new understanding.
In testimonial after testimonial, our members say, “this year, it finally clicked with me.” That’s because their understanding grows until they’ve reached the level where they finally learn what they are hearing. It’s like returning to high school with the mind of a 50-year-old, and the feeling is as gratifying as your “returning to high school” fantasies.
Additionally, at this year’s Summit, you won’t just hear from Ben Glass, you will hear from other legal (and non-legal) experts who all have something unique to share. This year, our speaker list includes a PhD and success coach, an Iditarod champion, plus industry professionals from every service you may need.
This means you are GUARANTEED to walk away with big new ideas!
“My marketing budget has been tight since 2020. Will I be able to implement anything I learn at the Summit?”
If you don’t implement new lead generation strategies, you won’t get new clients. Frankly, you can’t afford to NOT implement marketing, even if your budget is stretched thin.
Law firms that see incredible growth take risks.
When you look at the history of rapid-growing practices, they start by investing in some kind of marketing. When they get clients from that marketing, they reinvest their profits and get even more clients. This cycle either continues and the firm reaches their goals, or the cycle stops, and their practice stagnates right where it is.
The good news is not all marketing strategies require thousands of dollars to launch!
Some of our best performing members start by implementing inexpensive (but effective) strategies that costs nothing more than time and elbow grease.
“My marketing is actually pretty great. I’m getting all the leads I need, so why should I attend the Summit?”
Though Great Legal Marketing got our start doing marketing consulting for attorneys, the tools we have developed for firms like yours have grown leaps and bounds. Our membership, events, and coaching revolves around how we can help law firm owners become GREAT BUSINESS OWNERS.
What we teach at the Summit includes a rainbow of concepts, including marketing, staff and culture management, law firm finances, new law firm technology, case processing… plus much more!
No matter where you are in your practice grow journey, you will discover something to help propel your firm to the next level.
This is what sets the Great Legal Marketing Summit apart from traditional lawyer events. Other events have a kind of ‘tunnel vision’ that prevents them from seeing the bigger picture of what happens in a practice. Marketing events teach marketing, lawyer events teach case processing, and financial events (do they even have good ones for firm owners like you and me?) teach finances.
We believe that law firms need a healthy dose of ALL these topics to thrive, and we’ve put together speakers and presentations tailored to help you reach your goals.
“My law partner/spouse/friend thinks the event is too expensive and doesn’t want to attend.”
We get it. Leaving dropping everything to fly to Washington D.C. to attend a practice-growth event is a hard pill to swallow for most people. It may be easy for you to understand why you should attend our event, but it is hard to explain the big “why” to a law partner or a spouse.
However, after learning and implementing our strategies, your significant other is likely to thank you for attending! The same spouse and/or partner who says, “I don’t think this event will help,” changes their tune after the event is through. We’ve even gotten letters from friends and family of the attorney saying, “Thank you for helping my husband get home every night to go to soccer practices and dance recitals. He’s no longer in the office on weekends. He doesn’t spend his time at home stressing out about work. Thank you.”
“The courts are opening back up and my schedule is tight. I’m not sure I can make time and there are so many other events this year. What should I do?”
Let’s be real for a second. ALL events are going to tell you that you should attend their event if you don’t attend any others. There’s a lot of competition of for your attention, and you probably don’t have the time to stop and pay attention to every company that tries to flag you down.
What I can say for sure is that you MUST go beyond your comfort zone in 2021.
A lot of law firms are still struggling to recover from the immense slow-downs of 2020, and the only way to guarantee your practice won’t continue to stagnate in 2021 is by doing something. Taking action is a requirement.
Our event is built for practicing attorneys by a team that works in and on law firms every day, and we know what your struggles are and what you need to overcome. We’ve never claimed to be the flashiest spot, but there is plenty of pizzazz and flash out there that just leaves you hanging, wondering where the real substance was... if it was ever there at all.
ONE HUGE REASON YOU CAN’T
MISS THIS EVENT: Achieve Massive Change in
Less Than 30 Days After the Event
We Are Throwing Down the Gauntlet on a What an Event Should Be... By Making it More Than Just the Two Days We Are Together!
Our 3I (Intention, Innovation, Intensity) methodology isn’t a slogan. It’s an unyielding commitment to move you into your next stage of growth. They are the core values of the Summit. And we don’t want you to have change slowly occurring over the next 365 days after the event... Our collective objective (yes, you are part of this as well!) is to produce results in your life and law firm within 30 days after the event!
This is why every attendee is equipped with these tools:
#1: INTENTION-SETTING JOURNAL
Here’s a place to write down your goals in an organized way. You will also explore what effect you want the accomplishments to have on your life. The more definition we can give to the outcome, the sooner it is achieved!
#2: INNOVATOR’S HANDBOOK
Chock full of resources and big ideas, you will always have an answer to the question, “What should I do next?”
This will also be full of room for you to write down your notes and action items during the event, giving you clarity during and after the conference. For years to come, this will provide you with ways to grow your law firm – and yourself.
#3: INTENSITY FUEL
Do you know what the biggest struggle is for most event attendees?
Going home and feeling their energy drain away.
During the 30 days after the event, you will receive a barrage of inspirational and motivational material to redeliver the information and reinvigorate your entrepreneurial brain! And it doesn't end after those first 30 days... it goes through a full 90 days of fueling your mind! (We will lower from a barrage to steady pulse so you actually have time to focus on getting the real work done.)
Honestly, I think this will be what you enjoy the most and will provide the real propulsive power behind your personal and professional growth!
In order to achieve real progress in just 30 days, we expect you to be ready to COMMIT. Commit to change in your life and law firm. If you’re just looking for “more of the same” or a way to just scratch the event-attending itch there are other places to facilitate that journey. Our space is for the progress-makers!
How will you make your commitment? What will you achieve in 30 days?
But Wait... There's More! Don't Forget About Your BONUS Follow-up Event ($995 value)
While you are at the Summit, we will ask you to make at least one specific commitment to a change you will make in the next 30 days. Written down, in ink. (We checked about writing it in blood but were told repeatedly to not pursue this avenue.)
You will have a copy. I will have a copy. Both of us will know your 30-day INTENTION...
And then...
After 30 days, on December 1st...
You are invited to an additional FULL-DAY digital event built entirely around the INTENTIONS set by everyone in the room! This will give you the opportunity to ask follow-up questions, gain greater clarity for your future Intentions, and gather more Innovations to hit your goals!
Yes, this is a BONUS EVENT you can attend from anywhere to keep the supercharge you receive from the Summit going... no momentum lost – only more gained!
FREE BONUS ONLINE EVENT (Exclusive for Summit Attendees Only)
3I (Intention, Innovation, Intensity) FOLLOW-UP SEMINAR
December 1st // Online // Admission is FREE with your Summit ticket!
We know that the weeks following an event are dangerous...
You go home and get hit with the normal rhythms.
You're excited to make changes but get brought back into the thick of things.
We are about to forever alter that dynamic, because rather than you needing to sign up for another event to keep the momentum going, we are providing that event for you!
Be part of an all-day digital event on December 1st with additional curriculum, follow-up information from the Summit, guest speakers, audience interaction, special hot seats, and more! It’s our way of keeping your internal fire burning bright! You will LOVE this just as much as the Summit – all you need to do is set the day aside and bring your Intentions and Innovations. The Intensity will be our job!
Over a full day together, you will recapture the magic from attending the Summit, putting you back on a path of massive growth and achievement!
This is where our rubber meets the road...
Hundreds of firm owners and their team members are going to experience the PROPULSIVE POWER of the Intention-Innovation-Intensity trifecta. They will gain incredible market insights and advantages...
About an Important Success Behavior...
Many attorneys retire or pass on with only 80-hour workweeks and missed family activities to show for it. They might be wealthy, but there's something missing – a perceived but unaddressed gap. And, for many, they won't even have the wealth to show for all their hard work.
If I didn't seek help earlier on, I dread to think about being stuck in neutral with unrealized dreams... It's almost overwhelming to imagine.
But I did seek help. As soon as possible.
I didn't know it at the time, but I had stumbled upon one of the REAL SECRETS of Success: A Sense of Urgency.
A key difference between successful practice owners and those who remain dissatisfied is the Sense of Urgency. One group sees opportunity and allows the compulsion to learn and act take over. The other group prefers the role of skeptic and critic. It's a lot more comfortable to be the critic. It requires less work.
To be successful, we must ACT.
The Decision to Be Made
This choice is yours.
Despite my best efforts, I can’t force your hand. I can’t sign the form, and I can’t require you to make the choice I made for myself so many years ago – the beginning of my journey to the life I live today. Ultimately, I want the right lawyers in the room – those who are so excited about creating a better, brighter, more successful future for themselves, they can barely contain their excitement at discovering new ways to make life better. If this gets you going... if this sounds like the place you want to be... that is your mind giving you the needed indicators to ACT.
This is an opportunity to MAKE MORE of the BEST INVESTMENT you ever made: your law practice.
Put yourself in a position to grow even more this year.
Your choice to grow personally will positively impact the lives of those around you. You will inspire your family members, your employees, and people in your community.
Never underestimate the power of one committed entrepreneur. Never underestimate yourself.
Decision Time arrives. I eagerly await your choice.
Not to be too presumptuous, but I look forward to seeing you on October 29-30...
Dedicated to Your Success,
Ben Glass
P.S. You don’t have to be some whiz-kid genius to do the stuff we teach. You just need to actually implement the ideas. There’s no special genius to it. When a great plan meets a great implementor, incredible transformation happens. All we ask of you is WORK ETHIC.
P.P.S. Decide on your FIRST INTENTION now. What will you do with the time and money you bring into your life? You could pay down your mortgage, go on your dream vacation, add to your kids’ 529 college savings plans, and/or re-invest in your business to double down and generate even more income. These two days (plus the bonus event!) will be the start of our favorite story to hear from attendees: “It all came together when I attended the Great Legal Marketing Summit…”
General Admission Tickets
- Intention-Setting Journal to build your launch plans
- Free edition of the Innovator's Handbook
- Attendee-Only Gift
- FREE ACCESS to the 3I Follow-Up Event (Scheduled for December 1st)
- Discounted Guest Tickets
- Special Rates for Hotel Rooms
- Cocktail-hour networking session
- Speaker meet and greets
HERO/ICON Member Tickets
- Intention-Setting Journal to build your launch plans
- Free edition of the Innovator's Handbook
- Exclusive Members-Only Gift at check-in
- Guaranteed access to presenter materials (as available)
- After-Event Care Package
- FREE ACCESS to the 3I Follow-Up Event (Scheduled for December 1st)
- Discounted Guest Tickets
- Member Rates for Hotel Rooms
- Cocktail-hour networking session
- Speaker meet and greets